Keyvan Peymani is the managing director of the digital strategy division at ICM Partners, a talent and literary agency representing clients in the fields of motion pictures, television, publishing,music, theater, branded entertainment and digital media. ICM Partners is one of the predominant agencies in the United States and Europe, with its principal offices in Los Angeles, New York and London.

As head of digital strategy, Mr.Peymani’s focus is the expansion of the agency’s efforts across all aspects of the technology and digital sectors, bringing innovative opportunities to the agency and its clients, including the creation of new business and investments with long-term benefits.

Prior to joining ICM Partners, Mr. Peymani served as Vice President of Direct-to-Consumer Business Planning and Operations at Warner Bros., where he led strategy, operations, planning and development for the DTC division within digital distribution. In addition, he oversaw the Media Manufacture on Demand, Mobile Applications and Out My Window business lines and worked on industry leading forays into the first fully digital movie application, the first screenings of movies through Facebook and the acquisition of Flixster. Previously, he served as the head of content acquisitions for catalog content and led the wholesales efforts at Netflix; he led alternative business development for Disney’s music group;and he was the Chief Operating Officer at Nettwerk Music Group.

Mr. Peymani began his career leading his own new media company and has advised Fortune 100 companies around the world. He currently serves on the faculty of USC’s Annenberg School for Communication and Journalism, covering entertainment and emerging business models.