The rise of the chief digital officer

June 12, 2014: “The number of CDOs doubled in 2013 to 500 and it is predicted that there will be 1,000 by the end of 2014. The CDO is becoming fundamental to business. In many cases they will take over from the traditional CMO and CTO or CIO roles, although the extent of this will depend on the size of company and requirements. It’s not about nice-to-have digital campaigns, but how the company is run, managed, directed and led.”